The Power of Private Labeling for Small Shops

If you’ve ever thought, “I wish I could offer my customers something unique, without the stress of making it myself,” then private labeling might be exactly what your business needs.

Private labeling (also referred to as white labeling) is when a maker like us creates a product that you can rebrand and sell under your own shop’s name. Instead of spending months sourcing materials, testing formulas, and building production systems, you get to focus on what you do best: running your business and connecting with your customers.

Why invest in private labeled goods?

Save time and money

Developing your own product line takes time and investment. Private labeling lets you bypass the trial-and-error phase and jump straight to selling products your customers will love.

Offer premium quality without the hassle

At Operation Wax, we’ve already spent years perfecting our candle blends, wood wick crackle, and fragrance options. Your shop can tap into that quality instantly, while your brand gets all the credit.

Build brand loyalty

When you sell private labeled goods under your own name, your customers associate that quality with your shop. That means they’ll come back again and again.

Stand out with custom scents

Operation Wax offers more than just stock candles. We can blend custom scents that your customers won’t find anywhere else. Imagine having a signature fragrance that represents your shop perfectly in a container that fits your aesthetic.

Candles aren’t the only way to build a signature product line. At Operation Wax, we also create solid perfume balms that are perfect for private labeling. Each balm is hand-poured with simple, skin-loving ingredients and blended with fragrance profiles your customers will adore.

Just like our candles, perfume balms can be customized with scents unique to your shop. They’re portable and unisex, making them a versatile product that fits seamlessly into boutiques, gift shops, spas, and more.

By adding perfume balms alongside candles, your brand can offer a cohesive fragrance collection that sets you apart from competitors.

Why Operation Wax?

• Hand-poured in Wisconsin with care and consistency
• Custom fragrance blends designed just for your shop
• Small business friendly ordering minimums
• A team that believes in community, quality, and helping your brand shine

Ready to bring luxury fragrance into your shop?

Operation Wax is here to help you create fragrances your customers can’t resist—with your branding front and center. Whether you want to choose from our classic best-sellers or develop a completely custom scent, our private label program makes it simple.

Contact us today and let’s create something unforgettable together. Email madison@operationwax.com or reach out via our contact page.